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Nobody, Somebody


“In the future, everyone will be world-famous for 15 minutes” Andy Warhol (1968)

In the superficial world of social media, a new celebrity is praised every hour. Recognition is an innate human desire, but where does recognition end and the desire for fame begin? Our craving for fame has increased exponentially in recent years; if a nobody can be somebody overnight, why can’t I be next? Our imperfections are scrutinised; we yield to vulnerability, depression and social anxiety. We curate our profiles to please the numbers.

The audience beckons a performance. Unsteady ankles carry a dark figure out from the wings; the floor cringes at every step. A smear of paint, the curated wardrobe, the infant is concealed. A blinding light prompts the pseudo-self. The god-like poise, the unwavering smile, the outstretched hand, the power of the guise commands the assembly.

Photo: @paulshiakallis

MUA: @sradha_mua

Stylist: @lebogangramfate

Model: @gonsella_black

Model: @keviinpop

Model: Thuli Ngcobo


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